In: Advanced Math
Management is planning to promote a new service in two media buys: flyers and online advertisements. A media budget of $1,500 is available for this promotional campaign. Based on past experience in promoting its other services, the following estimate of the relationship between sales and the amount spent on promotion in these two media is
S = -8F^2 - 22A^2 - 4FA + 12F + 32A
where
S = total sales in thousands of dollars
F = dollars spent on flyers
A = dollars spent on online advertising
Formulate an optimization problem that can be solved to maximize sales subject to the media budget of spending no more than $1,500 on total advertising. Determine the optimal amount to spend on flyers and online advertising.
How much should be allocated to flyers and online
advertising?
(in 000s, two decimal places - include leading zero, no dollar
sign).
a. Flyers:
b. Online Ads:
What is the optimal sales value generated?
(in 000s, two decimal places, no dollar sign).
c. Sales:
How much of the budget is unspent, based on your
optimization?
(in 000s, two decimal places - include leading zero, no dollar
sign).
d. Unspent budget:
Let the sales be written as a function of two variables and
To find the critical points, we find the first-order partial
derivative of the above equation w.r.t.
and
and equate it to zero
The above two equations have two variables hence it can be solved,
and
The amount spent on online advertising in 000s would be
The amount spent on online advertising in 000s would be
The optimum sales value can be generated by plugging the values of and in the function of
Converting the sales value in 000s will give
Total budget spent on advertising =
Therefore, the unspent budget would be =>