Question

Choose an app or product that you like and use a lot, describe how you can redesign it and why. Make a concept paper about the product proposal comprising the following information:

1. Introduction about your Product
2. Product Development
3. Product Design
4. Product Application

Answer 1

In dynamic markets companies must constantly introduce new products and services to keep up with changing consumer wants and needs.

The common challenges of developing successful new products

Key Points

• A company must establish a series of successful products over time if it wants to maintain a consistent stream of sales, or grow sales over time.
• New product generation involves multiple stages and a high level of financial investment, and has no guarantee of success.
• When a new product is introduced, companies must still convince buyers to adopt them into their routines, in order for sales to be consistent.
• Innovation may be ‘continuous’ or ‘discontinuous’ – the former occurring in established markets, while the latter has the potential to create new markets or consumer behaviors.

Key Terms

• obsolescence: The process of becoming obsolete, outmoded or out of date.
• innovation: As used here, innovation describes an idea or product that is new to the company in question.
• planned obsolescence: a policy of deliberately planning or designing a product with a limited useful life, so it will become obsolete or nonfunctional after a certain period
• new product: a good or service that was previously not offered by the company
• Although many people think the aim of a product design process is to create something cool and good-looking, this comprises just the tip of the iceberg. Product design primarily wants to help us understand people’s pains, and create a product that will help them solve these problems. Thus we can create useful products.

• Planning the exact steps which the users go through when they use a product plays a crucial role. Make sure to create products easy to use, otherwise people will use them once or twice without becoming engaged. Product designers mainly try to find the needs of the product’s target group and their solutions.

  Be it a new product development process or redesigning an existing solution, here at our UX company, we always follow a four-step product design strategy to solve this mind-breaker.

  In short, the 4 steps of the UX design process:

  1. Understand people’s pains and needs: product discovery
  2. Share the findings with the whole product team
  3. Brainstorm on possible solution ideas and determine what to build
  4. Design the product and iterate: test and modify it until it works in the hands of our users, too.

  The ideal product design process can vary depending on different factors, such as the project scope, the size of the company, budget, deadlines, etc. In a good design process, the business requirements meet the user needs.

  We, at UX studio, do not have a crystal clear and always followable guide for design processes. We encourage an agile style of work, working in design sprints, but we are flexible

• 8 Step Process Perfects New Product Development

  1. Step 1: Generating. ...
  2. Step 2: Screening The Idea. ...
  3. Step 3: Testing The Concept. ...
  4. Step 4: Business Analytics. ...
  5. Step 5: Beta / Marketability Tests. ...
  6. Step 6: Technicalities + Product Development. ...
  7. Step 7: Commercialize. ...
  8. Step 8: Post Launch Review and Perfect Pricing. These may include price reductions, increased advertising, new brand positioning, and “new & improved” products. At one point or another, companies get involved in some sort of defensive strategy. Those that succeed, often manage to include customer research, albeit reactive, to find a quick solution. Product design is important to an organization or a brand as it differentiates the brands from others. ... This is because their product design is different. Product design is the way you arrange the features and benefits of the product to be presented to the customer. Product design is important to an organization or a brand as it differentiates the brands from others. ... This is because their product design is different. Product design is the way you arrange the features and benefits of the product to be presented to the customer. The seven stages of the New Product Development process include — idea generation, idea screening, concept development and testing, building a market strategy, product development, market testing, and market commercialization. Many products fail because they don't clearly address any particular need or solve any specific problem in consumers' lives. ... A successful product is one that fills a void in the lives of customers. In successful marketing, that void needs to be clearly identified and relatable. Sources of Product Ideas
     
     Sources of new product ideas include company employees, customers, competitors, outside inventors, acquisitions, and channel members. Both solicited and spontaneous ideas may emerge from the sources, and some even occur by accident.