Question

what are the strengths , weakness , opportunities , and threats of the body shop line ?

https://www.thebodyshop.com/

** at least three points for each..

Answer 1

Strengths

• The items sold by the Body Shop are totally made out of natural materials which are dermatological ok for all skin types. Indeed, even their bundling is finished utilizing biodegradable material creating it an extremely green and practical brand. This novel situating of The Body Shop is its greatest quality.
• The ethical and environmental qualities are reflected in all parts of the corporate administration of The Body Shop. Directly from utilizing sustainable and biodegradable pressing material to sourcing from non-petroleum derivative determined materials, The Body Shop has been consistent with its new CSR approach Enrich not Exploit.
• Significance to ladies: More than 72 percent of representatives of The Body Shop are ladies. Maximum share of their franchisees, just as excellence experts, are additionally ladies. The significance given to ladies in the work environment has consistently been one of the center qualities of the business.

Weakness

• Valuing: The clients would follow through on a greater expense for items with natural materials and during the early long periods of business, this was valid. Be that as it may, as rivalry got The Body Shop battled with exorbitant costs and lost a ton of business to contenders.
• The restricted reach of retail outlets – the center store-based circulation of the brand might be a shortcoming, particularly in more created markets where high road deals are being torn apart by store channels. It additionally restricts the client base by barring potential buyers living a long way from its stores.
• Absence of advancement in development regions – the organization's nonattendance from all the more quickly developing items, for example, anti-agers and firming/anti-cellulite body care, classes that are to a great extent driven on innovation-based advancement, limitingly affects the organization's development potential.

Opportunities

• Assets broadened through L'Oréal – the ongoing takeover by beauty care products and toiletries goliath L'Oréal is probably going to give the organization noteworthy new assets including innovation skill, advancement offices, and money related help empowering The Body Shop to contend all the more viably.
• Potential to augment geographic impression – with the support of L'Oréal, the organization ought to have the option to extend its tasks geologically to incorporate high-development territories, for example, China and Brazil, markets where L'Oréal is now entrenched.
• Developing business sectors – the organization's entrance into the Russian market in 2005 and, all the more as of late, the Indian market in 2006, demonstrate that the organization is finding a way to move into more quickly developing rising nations, and lessen its reliance on developing markets, for example, the UK and the US.

Threats

• Ethical positioning losing its uniqueness: A key danger to the organization is the exercises of different players. The Body Shop is an originator as far as it’s sourcing and item advancement, however, huge producers can follow a good ways off, realizing their boss strategic organizations will ensure their prosperity.
• Large-scale contenders get a share – therefore, expanding piece of the overall industry from worldwide players Procter and Gamble and Unilever keeps on compromising The Body Shop's offer overall business portions.
• Supply-chain vulnerabilities – dependence on various little burdened networks for the gracefully of specific fixings and embellishments puts the organization in danger from provincial harvest disappointment or market flimsiness.