describe the types of buying behaviors when purchasing a luxury leather bag?

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Expert Solution

Ans.1. The customer behavior is very different and its decision is based on nature and types of products.

I will explain the types of buying behavior when purchasing luxury leather bag in the following:

1.1. Complex based buying behaviour: In this buying behaviour, customer is generally focus on buying expensive products with having no options are available there. While purchasing luxury leather bag, we have to understand the products before purchasing it.

1.2.Dissonance based reducing behavior: In this buying behavior, involvement of custimer is high due to limited variety with less significance. Customers does'nt waste their time in decision making. This type of behavior plays an significant role in purchasing luxury leather bag.

1.3. Habitual based buying behavior: In this buying behavior, customers have a proper knowledge about the products as he/she is used in daily life. Their decision making capability is very efficient. This behavior also plays an important role in purchasing luxury leather bag.

1.4. Variety seeking based behavior: In this buying behavior, customers is always seeking for variety of products. The Customer wants to try new products or brands. This buying behavior also helps in purchasing luxury leather bag.

jeff jeffy answered 1 year ago

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