Question

Please explain the Purchasing/Buying Decision Process when buying a new car in a B2C environment. Do not forget to include all the major steps studied.

Answer 1

ans................

Purchasing/Buying Decision Process when buying a new car in a B2C environment.:

(B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when:

• A business is sourcing materials for their production process for output (e.g. a food manufacturer purchasing salt).Example- Providing raw material to the other company that will produce output.
• A business needs the services of another for operational reasons (e.g. a food manufacturer employing an accountancyfirm to audit their finances).
• A business re-sells goods and services produced by others (e.g. a retailer buying the end product from the food manufacturer).
• there are 5 steps included in purching or buying a car in b to b environment

• Step 1: Recognition of needs and wants

  You can't make a purchase decision unless you actually know what you want or need. A need is an essential product or characteristic of a product that you must obtain. For example, you need water to survive. A want, on the other hand, is some product or product characteristic that you desire but is not essential.

• Step 2: Information search

  After you determine your needs and wants, you will start to search and gather information about potential product choices that may meet them. Sources of information may come from print, radio, television, and Internet advertising. You may also do independent product research on the Internet, looking at product review sites and consumer Finally, you may seek the opinions of friends, family, and colleagues.

  Step 3: Evaluation of choices

  If you performed your research correctly, you should have some options from which to choose. You use your needs and wants as criteria in evaluating and comparing each product against each other. You may find trade-offs, such as higher prices for products that include more of your wants. In the end, you will rank your choices and pick the product that best matches your needs and wants based upon the budget available to you for the purchase.

  Step 4: Purchase

  At this point, you will purchase the product. Your purchasing decision may be influenced by the manner in which you can purchase and receive the product.

  Step 5: Post-purchase evaluation

  After you have made your purchase and have had some time with the product, you will evaluate your decision. This evaluation may be conscious or unconscious. Your evaluation will play a large role in your loyalty to the product and the company that produced it.