In: Operations Management
The Effect of Organizational Culture on Supplier Satisfaction (A Case Study on Jumia Ghana)
Long Essay
ORGANIZATIONAL CULTURE
Organizational
culture includes an organization’s expectations, experiences,
philosophy, as well as the values that manual member behavior, and
is expressed in member self-image, internal workings, interactions
with the outdoor world, and destiny expectations. Culture is
primarily based on shared attitudes, beliefs, customs, and written
and unwritten policies which have been developed through the years
and are taken into consideration valid.
Culture also consists of the
organization’s vision, values, norms, systems, symbols, language,
assumptions, beliefs, and habits.
Simply stated,
organizational culture is “the way matters are completed around
here”.
While the above definitions
of subculture explicit how the construct performs out in the place
of business, different definitions strain worker behavioral
components, and the way organizational culture directly influences
the behaviors of personnel inside an organization.
Under this set of
definitions, organizational way of life is a hard and fast of
shared assumptions that guide what takes place in companies with
the aid of defining suitable behavior for numerous situations.
Organizational culture impacts the way humans and corporations have
interaction with every other, with clients, and with stakeholders.
Also, organizational lifestyle may additionally affect how much
employees perceive with their organization.
In business terms,
different phrases are often used interchangeably, including
“company subculture,” “workplace lifestyle,” and “enterprise
culture.”
What is Supplier Satisfaction?
Now a
collaborative courting between consumer and supplier is
vital to achieve efficiency,
flexibility and a competitive
advantage. In the classical view of marketing, suppliers
are
competing for consumers.
Contrary to the classical view of marketing, now consumers are
competing for suppliers, so-called “opposite marketing”. Buyers
need to attain preferred patron repute, so one can receive
preferential remedy from their suppliers.
A crucial condition for
achieving favored purchaser repute is “dealer
satisfaction”.
When the providers are glad
with the purchaser, they could offer the consumer with
their
great employees for joint new product
development; customize products, innovations,
and
privileged treatments if
bottlenecks occur. In comparison to this, when providers are
not
satisfied
they could offer poor
first-class items and services to their purchaser. Therefore
this paper
wills awareness on supplier satisfaction.
According to Essig et al. (2009, p. 104) supplier satisfaction can be defined as: “a supplier’s feeling of fairness with regard to buyer’s incentives and supplier’s contributions within an industrial buyer–seller relationship as relates to the supplier’s need fulfilment”.
By understanding this both i.e. organizational culture and the supplier satisfaction we know that both are vital as the economy and its environment is changing. Today buyers are many and the winning-retaining-maintaining a cooperative culture with them is vital and mandatory.
When we look around our daily life itself we can see that people today believe in building and maintaining good and healthy relationships. They also find it easy to cut the relationships that are not valuable and say ‘no’ if they really don’t want to acquaint with the person.
Keeping and considering all this as a business we should careful about having such a culture in our organization were we respect each other in our workspace and there is a cordial relationship between the management and the employees. All the levels of the entity are in harmony and work with compassion to realize the goals of the organization. This culture should not be a person’s culture and it should be in totality. And if this culture is not such a cordial and cooperative one the same shall get reflected in the relation with the suppliers also was there would be cracks in the relation and will eventually hinder the supply also.