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The Effect of Organizational Culture on Supplier Satisfaction (A Case Study on Jumia Ghana) Long Essay

The Effect of Organizational Culture on Supplier Satisfaction (A Case Study on Jumia Ghana)

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ORGANIZATIONAL CULTURE

Organizational culture includes an organization’s expectations, experiences, philosophy, as well as the values that manual member behavior, and is expressed in member self-image, internal workings, interactions with the outdoor world, and destiny expectations. Culture is primarily based on shared attitudes, beliefs, customs, and written and unwritten policies which have been developed through the years and are taken into consideration valid.

Culture also consists of the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits.

Simply stated, organizational culture is “the way matters are completed around here”.

While the above definitions of subculture explicit how the construct performs out in the place of business, different definitions strain worker behavioral components, and the way organizational culture directly influences the behaviors of personnel inside an organization.

Under this set of definitions, organizational way of life is a hard and fast of shared assumptions that guide what takes place in companies with the aid of defining suitable behavior for numerous situations. Organizational culture impacts the way humans and corporations have interaction with every other, with clients, and with stakeholders. Also, organizational lifestyle may additionally affect how much employees perceive with their organization.

In business terms, different phrases are often used interchangeably, including “company subculture,” “workplace lifestyle,” and “enterprise culture.”

What is Supplier Satisfaction?

Now a collaborative courting between consumer and supplier is vital to achieve efficiency,
flexibility and a competitive advantage. In the classical view of marketing, suppliers are
competing for consumers. Contrary to the classical view of marketing, now consumers are competing for suppliers, so-called “opposite marketing”. Buyers need to attain preferred patron repute, so one can receive preferential remedy from their suppliers.
A crucial condition for achieving favored purchaser repute is “dealer satisfaction”.
When the providers are glad with the purchaser, they could offer the consumer with their
great employees for joint new product development; customize products, innovations, and

privileged treatments if bottlenecks occur. In comparison to this, when providers are not
satisfied they could offer poor first-class items and services to their purchaser. Therefore this paper wills awareness on supplier satisfaction.

According to Essig et al. (2009, p. 104) supplier satisfaction can be defined as: “a supplier’s feeling of fairness with regard to buyer’s incentives and supplier’s contributions within an industrial buyer–seller relationship as relates to the supplier’s need fulfilment”.

By understanding this both i.e. organizational culture and the supplier satisfaction we know that both are vital as the economy and its environment is changing. Today buyers are many and the winning-retaining-maintaining a cooperative culture with them is vital and mandatory.

When we look around our daily life itself we can see that people today believe in building and maintaining good and healthy relationships. They also find it easy to cut the relationships that are not valuable and say ‘no’ if they really don’t want to acquaint with the person.

Keeping and considering all this as a business we should careful about having such a culture in our organization were we respect each other in our workspace and there is a cordial relationship between the management and the employees. All the levels of the entity are in harmony and work with compassion to realize the goals of the organization. This culture should not be a person’s culture and it should be in totality. And if this culture is not such a cordial and cooperative one the same shall get reflected in the relation with the suppliers also was there would be cracks in the relation and will eventually hinder the supply also.


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