Question

Discuss the nature of each promotional tool.

Answer 1

Promotion is the voice of your company which send out your brand’s message loud and clear to the audience. Various tools can be used to promote your company and brand. They include television, radio, shopping outlets, billboards, magazines, and social media. Various promotional tools are -

Advertising- Advertising is held by different mediums , now a days. I:e social media marketing, pamphlet,hoading etcAdvertisement is not only used by companies but in many cases by museum, government and charitable organizations. However, the treatment meted out to advertisement defers from an organization to an organization.Advertising development involves a decision across five Ms Mission, Money, Message, Media and Measurement.

Sales promotion.

Sales promotion activity can have many objectives, for example, to grab attention of new customer, reward the existing customer, increase consumption of occasional users. Sales promotion is usually targeted at the fence sitters and brand switchers.Sales promotional activity for the product is selected looking at the overall marketing objective of the company. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose.Having different way of sales promotion I:e contest ( it is most apply by coca-cola ) price incentive.

Personal selling

Direct marketing has shown tremendous growth in recent years. The internet has played major part in this growth story. Direct marketing saves time, makes an experience personal and pleasant. Direct marketing reduces cost for companies. Face to face selling, direct mail, catalog marketing, telemarketing, TV and kiosks are media for direct marketing.For instance, Policy agent , car saler

4. Publicity

Companies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues. Hosting special events, sponsoring charitable compaigns, this is how this activities promote a positive image of company.