Question

Discuss the advantage and disadvantage of each major media types.

Answer 1

Media can be classified into four types

Print media ,broadcast media,outdoor media and internet.

Television

When we talk about television then its have low cost of exposure.Television have good mass marketing coverage .its very useful in appealing to the sense.Its have lower cost.

Disadvantage -

Television have high absolute cost.it has high clutter .it has fleeting exposure .it has less audience selectively.

Internet -

Internet have high selectively .it has low cost .it has interactive capabilities.Internet have immediacy.

Disadvantage -

This have low potential cost.internet have clutter.it have audience control exposure.

News paper -

It have flexibility.it have greater market coverage.it have broad acceptability.it has high believeability.

Disadvantage -

News paper have short life .it has small pass-along audience.it has low re-production quality of ads

Radio -

It has good local acceptance .it has high geographic and demographic selectivity.it has low cost.

disadvantage -

This is having audio feature only.this is having low attention.

Outdoor

This is flexible, this is having great repeat exposure .this is having low cost.outdoor have low message competition.

Disadvantage - this is having little audience .this have creative limitation.