Question

give detail information about the company. After that, give an answer to the following question:

• Identify the competitive strategy of the selected company, justify your answer?

• Based on your supply chain knowledge, suggest a distribution network for the selected company, justify your answer?

• In what aspect the selected company has become leading in the supply chain. Discuss in detail these aspects.

• Explain how the selected company benefited the information technology to achieve excellence in the supply chain.

• What was the supply chain management process adopted by the selected company? Discuss, how far was the effect of that approach to reach a competitive edge.

Answer 1

NIKE- largest seller of athletic footwear MNC, 18,000 retails in the USA. top-selling product running basketball and women shoes. also manufactures sports apparel. good in marketing and innovative design with quality and comfort.

1)competitive strategy- combination of two strategies

• best cost provider- by outsourcing
• broad differentiation - design and high quality of the product , provide differentiation by providing range on appeals side by side with footwear. and then also deal with electronic media devices.

2)distribution channel-

• selling product to a wholesaler in international markets.
• direct to consumer sales as in retail outlets.- provide higher margin
• sales to a global brand division
• footwear retailor

3)NIKE has become leading in the supply chain by following steps-

• it spends enormous time on strategic knowledge development- knowledge about all the steps needed to generate output is needed without knowledge you cant plan appropriately.
• knowledge area buying behavior, product design, supply chain, etc.- consumer and inventory should be kept in mind all the time.
• leaders encourage them to think creatively and their creativity show in design- today in competitive market design plays a very crucial role so to think and implement innovatively is needed to sustain in the market.
• maintain quality with proper testing- quality driven products are long sustaining periods in the market.

4)NIKE benefited the IT in to achieve excellence in the supply chain-

• by eliminating information delay- the mode of communicating information is highly driven by information technology.
• by reducing transaction cost- technology reduce transaction cost like lots of apps useful nowadays.
• connected on e- platform( business to business connection on the network)