Question

hink of an idea you are passionate about. How would you sell your idea to a high content versus low content culture? How about a low power distance versus high power distance culture?

Answer 1

When pitching the idea to an audience which is low content, the focus would be on the following aspects :-

• Focus more on the words and articulation
• Keep the communication and idea clean
• It should be straightforward and to the point
• The audience must be told clearly what next after the pitch like a strong call-to-action

Whereas when pitching the idea to an audience which is high content, the focus would be on the following aspects:-

• A presentation should be used which should be colorful and vibrant
• The focus should be more on visuals with large images
• Validation by celebrities and review should be focused on
• Theatrics with good body language and energy is looked upon as a positive sign in high content culture

Combining this with low or high power distance culture would mean keeping in mind hierarchy, like addressing people by their names in low power distance culture whereas with a proper salutation like sir/mam in high power distance culture.