Question

Explain this, "Global media tend to homogenize culture."

Answer 1

There is an interconnection between globalization and media. The growth of globalization leads to an acceleration of a large extent with the growth and development of media technology mainly in areas of TV, films, internet, video, music, news, etc. Media performs as an agent of globalization in creating homogenization by expending cultural symbols, ideas, practices across the socio-cultural setting of the world. Media has an instant effect as it moves faster than any material goods or people. It results in a huge impact on sustaining and weakening the fabric of social life. Media will be more effective in stabilizing or destabilizing existing social, political, religious scenarios when communication of media is efficient. It helps in the construction of the identity of people across the dimensions of the nation, race, class, gender, ethnicity, etc in various ways which result in the process of homogenization.
The globalization process is characterized by relations that are moderating by the symbols of values, preference, taste, etc through the powerful effect of media. Media globalization has numerous effects as it might result in the hybridization of cultures, the contention of cultural autonomy and identity, cultural conflict, localization and homogenization.