Question

In B2B relаtionship mаrketing, an orgаnization seеk to estаblish and bеnefit from a long-tеrm profitаble relаtionship with the customеrs; but in what way is relаtionship markеting of vаlue to the customers thеmselves? Discuss

(250 words minimum) and please avoid using Plagiarism, thank you

Answer 1

In B2B business, engaging in long term relationship marketing with B2B sellers, produces large amount of benefits for the customers also. B2B market provides the customers an opportunity to get high average order values and big cash and trade discounts on purchasing in bulk quantities which reduces purchasing cost, carrying cost and holding cost for customers as they are now able to buy in bulk and whenever required. B2B offers the benefits of faster order fulfillment for buyers or customers through undertaking a cloud-based eCommerce platform which speeds up the processing of orders thus benefiting the companies through preventing understocking or facing of shortages. Relationship marketing through e-commerce approach also benefits customers by leaving no or minimal scope of errors, wrong orders and untimely information. It also enables the customers to stay aware of their order processing through the automating order fulfillment feature and inventory updates.  

Relationship marketing enables the customers to get an easy and frequent access to wide variety of B2B sellers so as to find and retain the option providing reasonable rates. Moreover it helps to retain only those who can prove beneficial for business in long term and eliminate the cost associated with maintaining connection with the rest.

Therefore all these benefits will provide competitive advantage to customers over their rivals by permanently retaining suppliers who will provide qualitative and cost effective material whenever required.

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Thanks dear student.. Hope this helps you...no plagiarism...Rate if satisfied