Question

Ford Manufacturing Supply Chain: B2B Marketplace

Give a summary report on FORD B2B development. Answer to the following questions:

1.   What business benefits do B2b provide? What problems do they solve?

2. How their B2B solution is different than other companies?.

3. In your report follow APA standards.

Answer 1

1. What business benefits do B2b provide

• Growing Business Opportunities –

Business opportunities doubles as compare to B2C here. This shifts between two high end industries going to give benefits to the industry in economic and market terms and to the consumers for new innovated products.

• Advancement in technology –

The Company can also market their products via E-commerce by styling whatever they have in the website, this will attract more clients and brand recognition.

• Reduce price and reduce cycle time –

This will induce the buyer company to ask for the bid from the different supplier’s company and make a purchase at competitive and cheap prices.

• Just in time delivery –

The company by this can always have adequate inventory control in advance.

What problems do they solve?

1. Cost reduction
2. Reaching out to the different and best suppliers/manufactures at cheap prices easily through this platform
3. Enlarging the scope of the business
4. Reducing the need to go for merger/amalgamation
5. Marketing the product

2. How their B2B solution is different than other companies

Ford approach towards its clients and customers is somewhat that makes difference in its marketing strategy. They know how and where their customers are. They believe to attack the customers where they are, that is social media. They know how exactly they can catch their buyers and clients. They marketed their new launched car in via bloggers in such a way that no one needed to go and search for the car online rather they get to see it via social media itself and that is how clients and customer connected.

Their advertising and promotion strategy and the way they approached and marketed their product make them different from others.