Question

1. What are a couple of ways that product development for B2B marketers differs from product development for B2C marketers?

2. Good ideas for innovation can come from customers. What are some of the problems with suppliers working closely with lead users to generate new product ideas?

3. Think about innovation and Internet Service providers. Are there different segments of users? How do Internet Service Providers try to increase sales and profits from these segments using sustaining and disruptive (low-end and new-market) innovations? Give some specifics about the targeted performance and targeted customers for these innovations.

Answer 1

B2B marketing is one of the most prominent type of marketing approaches that are being used in current market scenario. B2B marketing is different than b2c markets as they have to cater their services to businesses rather than focusing on different customer segments. This type of approach requires a different set of development process for the products as availability of product development totally differs in terms of business to business operations. Companies have to developed a totally different structure of operation as business is required a totally different approach of product development due to different needs. Usually other organisation ask for incomplete products or parts which deleted assemble into the final part or service. This type of implementation changes the product development heavily in different perspective.

Definitely good ideas for innovation can come from customers. Customers are the main platform from where the feedback is taken and later develop into opportunities for any organisation to capture grid amount of market operations as well as being able to understand the market in a positive manner.
Working with the suppliers on the quality of the raw material as well as implementation of better management Strategies for improving the flow and the level of feedback between the customer service provider is one of the most important parts that have to be assessed in b2c operations.

Definitely internet service providers have different segment of users. Some users to use internet as a tool for communication while some other people can use it for downloading heavy content as well as using it consistently for gaining. Looking at the examples we can say that internet service providers need consistent innovation to provide variable service pack as well as other standard operations that can influence the target Market by a specific scale and create a positive impact on overall available opportunities for internet service providers to influence its customers.

For an example, internet service providers modify their plants according to the need of people. As they segment several plans on the basis of the data usage as well as segmenting the plan on the basis of speed is also one of the major characteristics that is Defined by internet service providers as an innovation for improving the availability of opportunities in their respective operating environment.

P.S.- please leave a comment is any explanation is needed.