In: Operations Management
Choose 5 of the following B2B firms and identify and describe the B2B Brand message, Logo (if available) and B2C Customer Value Proposition for: Managed by Q, AT&T, Novartis, Nokia Bell Labs, Comcast for Business, UPS, BROADCOM, JPMORGANCHASE, Ernst&Young, Mccann-Erickson, BBDO, Goldman Sachs.
Managed by Q- B2B brnad message- Connecting business with service providers.B2C customer value proposition is it makes easy to run an office by connecting offices to services, including cleaning, maintenance, office administration, IT, and security.
AT&T- It helps in how messaging can help one's business. It is important for the business to communicate with all the key stakeholders including customers, suppliers and employees. AT&T provides messaging solution through which a business can effectively connect with these people. B2C customer value proposition is to provide telecommunication service to the people in reasonable price.
Comcast for Business- B2B brand mesaage is "Bundle services and save". It offers scalable Voice, Internet, and Data services for businesses of all sizes. In B2C segment it provides broadcasting and cable television to the customer so they can enjoy the entertainment and watching TV continuously and of highest quality.
BROADCOM- It does not deal with B2C segment and in B2B segment made products for the wireless and broadband communication industry. . is a leading designer, developer and global supplier of a broad range of digital and analog semiconductor connectivity solutions that serve the wired infrastructure, wireless communications, enterprise storage and industrial markets.Its message is
Ernst&Young- Its message is building a better working world. It is leading providers of advisory, tax, transactions and assurance services. B2B brand message is providing 3600 solution to the client.