Imagine you work at an ad agency and your team is charged with
coming up with the name for Beautybee's latest perfume. You have
been with the company for 6 months. The branding team has been
brainstorminig for the last 2 hours, filling up pages and pages of
the flipchart with innovative, imaginative names. Feeling daunted
by how loudly, quickly, and assertively branding team members are
shouting out suggestions, you decide to sit this one out, even
though you have...