can you give
me short summary abstract and conclusion on the below
which is taken from chapters 5,6 in Strategic Market Management,
9th Edition, by David A. Aaker
Environmental Analysis
and Strategic Uncertainty
Environmental
Analysis
• Technology Trends –
To what extent are existing technologies maturing? – What
technological developments or trends are affecting or could affect
the industry? • Government/Economic Trends – What changes in
regulation are possible? What will their impact be? –
What are the political risks...