Question

New drink product (yogurt)

Product strategy (What is the idea behind your product? How will you design the product? Consider the branding and packaging aspects of your product. How does it appeal to your target market?)

(Insert your product or campaign images you are coming up with here, refer to your client brief . Please also provide a rationale into the design concept/idea of your product to explain your ideas)

Answer 1

Product strategy usually defines about the product should achieve and how would that support the organisation. Our product strategy is created initially by talking with the prospect.then high-level vision is developed for the product goals are defined then those goals are used for guidance in the roadmap and lastly review is done on a continuous basis regarding the product vision and it strategy. Key elements of a product strategy include and objective set primary for the key strategy are formulated for achievement of those objectives then segments are targeted and build. Target competitors are being identified. Proper positioning is done. The marketing mix up properly applied.all the required resources and different functional programs are used. The product strategy consist of all the kinds of decisions regarding the product like which product to be offered different elements of the product various strategies developed for distinguishing the product from the other competitors product.customer needs are made and balancing is done for beating the competition along with the cost of production and marketing.