Question

Create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition's product.

Describe the Market Segmenting, Target Marketing, Product Positioning, and Offerings: —product, price, and service for the product.

Answer 1

The product that I could potentially sell to the customers is a beauty product which is based on old Indian Ayurveda receive which can be considered a trade secret of the company. In the current market, this product can easily be placed in the segment of beauty and wellness. Marketing would be based on television advertisements which will target the female audience to convert them to become customers to the CO. Pay and essentially buy the product based on its use and speciality. The product is superior to the other products in these so that it is all natural based product with no added chemicals which provide the benefit for acne prone skin, is not based on chemicals, this product is safer to use than most and since the formula is Ayurveda, it essentially proves to be a lot more valuable than the competition. Initial discounts will be offered as part of the introductory session with available testing units at the mall center. The price would be economically selected based on trends and competitor in the similar segment and all customers would enjoy full sales support and aftercare advice from a dedicated and experienced staff.

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