Complete one
paragraph, profiling each company's business, including information
such as brief histories, where each company is located, number of
employees, the products each company sells, and so forth. Please
reference any websites that you used for the profiles on the
Bibliography tab. |
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Tootsie Roll Industries began
in a small candy store in New York in 1896. Tootsie Roll is now
headquartered in Chicago and primarily sells its products in the
United States, Canada, and Mexico. According to Yahoo! Finance,
Tootsie Roll has 2,000 full-time employees. Tootsie Roll sells the
following branded candy: Tootsie Roll, Tootsie Roll Pop, Charms
Blow Pop, Mason Dots, Andes, Sugar Daddy, Charleston Chew, Double
Bubble, Razzles, Caramel Apple Pop, and Junior Mints. Tootsie Roll
had 2014 net product sales of $539.9 million. |
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Hershey Company was founded by Milton S. Hershey in 1893 and is
headquartered in Hershey, Pennsylvania. According to Yahoo!
Finance, Hershey has 20,800 full-time employees. Hershey is famous
for Good & Plenty, Hershey Bar, Hershey's Kisses, Hershey's
Bliss, Reese's, Rolo, Twizzlers, Almond Joy, Kit Kat, and Ice
Breakers. Hershey had net product sales of $7.4 billion for
2014.
Tootsie Roll |
Hershey |
Interpretation and comparison between the
two companies' ratios (reading Chapter 13 will help you prepare the
commentary) |
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The comparison of the ratios
is an important part of the project. A good approach is to briefly
explain what the ratio tells us. Indicate whether a higher or lower
ratio is better. Then compare the two companies on this basis.
Remember that each ratio below requires a comparison. |
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$
1.05 |
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$
3.91 |
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$264,621 |
= |
4.11 |
$2,247,047 |
= |
1.16 |
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$64,459 |
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$1,935,647 |
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$198,962 |
= |
36.9% |
$3,336,166 |
= |
45.0% |
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$539,895 |
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$7,421,768 |
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$63,298 |
= |
11.7% |
$846,912 |
= |
11.4% |
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$539,895 |
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$7,421,768 |
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$340,933 |
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5.2 |
$4,085,602 |
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5.6 |
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$66,118 |
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times |
$730,289 |
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times |
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365 |
= |
71 |
365 |
= |
65 |
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5.2 |
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days |
5.6 |
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days |
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$539,895 |
= |
12.9 |
$7,421,768 |
= |
13.8 |
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$41,987 |
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$537,426 |
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365 |
= |
28.4 |
365 |
= |
26.4 |
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12.9 |
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days |
13.8 |
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days |
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$539,895 |
= |
0.60 |
$7,421,768 |
= |
1.35 |
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$899,398 |
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$5,493,502 |
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= |
7.0% |
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= |
15.4% |
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$219,250 |
= |
24.1% |
$4,109,986 |
= |
73.0% |
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$910,386 |
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$5,629,516 |
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$83,923 |
= |
847.7 |
1,389,575 |
= |
16.6 |
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$99 |
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83,532 |
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$0.36 |
= |
1.1% |
$2.33 |
= |
2.6% |
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$32.04 |
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$90.32 |
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$63,298 |
= |
9.2% |
$846,912 |
= |
54.0% |
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$685,721 |
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$1,567,791 |
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= |
$78,065 |
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$ 492,274 |
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= |
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$30.65 |
= |
29 |
$103.93 |
= |
27 |
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$1.05 |
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$3.91 |
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You all get the chance to
play the role of financial analyst below. The summary should be a
comparison of each company's performance for each major category of
ratios listed below. Focus on major differences as you compare each
company's performance. A nice way to conclude is to state which
company you feel is the better investment and why. |
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Measuring Ability to Pay
Current Liabilities: Tootsie Roll has the advantage for the current
ratio. Tootsie Roll has $4.11 in current assets for every dollar in
current liabilities, while Hershey has only $1.16 in current assets
for every dollar in current liabilities. |
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Measuring Turnover: Hershey
has the advantage for the inventory turnover and accounts
receivable turnover ratios. Hershey turns over its inventory 5.6
times to Tootsie Roll's 5.2 times, and Hershey turns over its
accounts receivable 13.8 times to Tootsie Roll's 12.9 times. |
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Measuring Leverage - Overall
Ability to Pay Debts: Tootsie Roll has significantly less debt than
Hershey as evidenced by Tootsie Roll's 24.1% debt-to-asset ratio as
compared to Hershey's 73% debt-to-asset ratio. Tootsie Roll can
cover its interest expense 847.7 times with income before interest
and taxes, while Hershey can only cover its interest expense 16.6
times with their income before interest and taxes. Tootsie Roll has
the advantage for each of these ratios. |
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Measuring Profitability:
Hershey has the advantage for 4 of the 5 profitability ratios.
Hershey has a significant edge in return on common stockholders'
equity, with a 54% return on common stockholders' equity, as
compared to Tootsie Roll's 9.2% return on common stockholders'
equity. Hershey has a higher gross profit rate (45.0%–36.9%), while
Tootise Roll has a higher net profit margin ratio (11.7%–11.4%).
Hershey also has a significant advantage for asset turnover
(1.35–.60) and rate of return on total assets (15.4%–7.0%). |
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Analyzing stock as an
investment: Hershey returns a 2.6% dividend yield to its investors,
while Tootsie Roll's yield is 1.1%. Hershey has positive free-cash
flow of $492.2 million, whereas Tootsie Roll has positive free-cash
flow of $78.1 million. Free-cash flow can be used to undertake
acquisitions, pay additional dividends, pay down debt, or buy back
stock. |
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Conclusion: Tootsie Roll is
the safer investment when you examine the ability to pay current
liabilities and overall liabilities, but Hershey has the advantage
for the turnover and profitability ratios. For the conservative
investor, Tootsie Roll looks like the way to go because of its
strong current and times interest–earned ratios. For the
growth-oriented investor, Hershey is the way to go because of its
stronger profitability ratios and large amount of free-cash
flow. |
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