Question

how in the current situation corporate sector can best play marketing tactics?

Answer 1

In current situation, few strategies that can be adopted by the corporate sector are discussed as following-

A) Understand, monitor and interact with the help of social media-

The very first step here is to understand the need for the services by the customers. Meanwhile, we need to keep an eye on the marketing strategies of the rivals in the field. We need to put our marketing ideas in a way that they sound like we are keen to support the customers not just interested in enhancing the company's earnings. The third and most important factor that will help in increasing company revenue will be digital marketing. During this period, most of the people are spending hours on their social media accounts. Preparing powerful and attractive marketing ads and pushing them on social media will interest the customers.

B)Be constant and interact adequately with the team-

We all know that communication is the necessity of the hour. Considering the company side, it is important to interact with the entire team properly which includes the company's employees, stakeholders, customers, etc. We as an organization need to be crystal clear with both customers and the internal employees working for the organization. Also, we need to focus on the preparation and arrangement of holding statements which will incorporate all the steps the organization will use to handle the prevailing situation. Giving your customers assurance is a simple idea of staying constant. This will include sharing all the steps and development plans that will be taken in the future by the organization to provide better services. This will not only earn their trust but also attract them to stick to the company for services on a broader prospect.

C) Educate your clients and approach them like a family- In

this matter of concern, we all need to be humble and work together as a family. We need to make sure we are not dropping on approaching all the customers personally, it will not only make them feel relieved but also show our concern towards them. Educating customers with the help of some newsletters and success stories of the other customers supported by our organization is an important factor here. It will help them to be convinced and will also reflect an image of the company which is active and giving all the required support and services at this critical time.