Question

Case study :

The General Federation of Oman Workers is the federation in the Sultanate aimed to safeguard the interests of all the workers in the Sultanate and to defend their legal rights, improve the conditions and situations of their work, consolidate labor values, raise the productivity of the workers, and finally to promote the social dialogue between the parties of production, be they government, workers or employers.

The General Federation of Oman Workers (GFOW) is receiving too many complaints about the violation of the rights of the Omani and expatriate manpower in the Sultanate of Oman. Some of the private sector companies are targeting the expatriate workforce and deducting their wages or threatening to end the service.

GFOW said as of now it is received more than 94 complaints of labor violations which included the deduction of wages, non-payment and forcing the employees to opt for loss of pay, leave without pay, committing to reduce the number of workers at work sites, issuing the termination of service letters, and deduction of the quarantine lockdown days from the annual vacation period.

Number of reported violations are increasing day by day some of they are related to expatriate workers humanitarian aspects and some of they are related to minimum needs of human life like provision for housing, food and payment of in-time wages

The Federation called the private sector institutions and discussed the protection of the expatriate and national workforce and asked the commitment to pay their regular wages and to ensure the availability of the necessary health standards in their workplaces at residences and the need to make them aware of the precautionary measures issued by the competent authorities.

Finally in one of its statements the council stressed that; there should be no compromise on the in-time payment of the salaries of employees in the private sector.

The General Federation of Oman Workers is still continuously monitoring the pending cases and coordinating with the relevant and competent authorities to provide the solutions and the federation is urging all the workers in the Sultanate of Oman to follow all the safety precautions to overcome coronavirus disease.

Question:1

a) Irrespective of lockdown period the company wants to assess the performance of their marketing team; in this regard suggest any 10 key performance indicators for two key result areas of marketing

Answer 1

In this case study, GFOW tried to solve some of the problems related to workers with private companies. so due to lockdown companies are also facing the problem which indicated their limitation. so they are enforcing their problem pressure on the workers. mow if we will take the workers are from marketing team them it is badly affected by the lockdown. so here we are going to discuss 10 major key performance indicators which will show the effectiveness of the marketing team.

The key result areas of a marketing team performance are

a) customer satisfaction

b) Product quality

so it can be measured through KPI theose are different from product to product so the marketing structure majorly stands on 3 main milestones.

1. return from marketing

2. marketing style or structure

3. Value addition of marketing.

1. Return from marketing:

a) In general marketing professionals visits the retailer for getting a supply order. so in this pandemic time, it can not be fruitful. but the marketing team should minimize the visiting cost it can be converted into a telephonic, email, or online meeting, that will increase the effectiveness with less expenditure.

b) The cost of marketing minimization is another effective by reducing personal visits with respect to keep distancing and cost related to travel and other related expenses. so the cost per sale will decrease.

c) Sales history will give the effect of the marketing agent. How the sale agent is effective to accomplish the sale targe.so it is one of the important key indicators.

2. Marketing style or structure

a) systematic process to approach the buyer so that they can give priority to your product.

b) authentication of the product will be more effective to establish the product in the market.

c) popularizing the product among the buyer group and bringing the product in top product selling list

d) if the rejection rate of the product should be less also have impact on the performance.

3. Value addition to the marketing:

a) brand equity of the product will give value addition to the product so that whatever the situation the product demand should not decrease.

b) maintaining the standard through the continuous response to product performance. as the marketing person is the mediator between the company and the user so it will better explain the required standard to the company and the company should work on it.

c) regular feedback is another key performance indicator for marketing. it is not direct but how the marketing agency is capable to deliver the best of its product so the feedback will present effectiveness of the marketing agent.