Question

Looking at the opportunity offered due to the current and post COVID19 scenario, conduct a competitive analysis for a web-based video conferencing tool in India mainly for eLearning and business collaboration.

Answer 1

Due to coronavirus concern, various physical business in India are shut nowadays because it is not viable to operate them through physical contact, because of contagian which can spread through this pandemic.

It has offered an open platform for web based video conferencing tool for various companies, as businesses cannot be conducted physically so there is a need to conduct meetings and other conferencing online, so there is a high need for development of such applications which could be used for common used for connecting various employees and people who are persons of relevance and conducting meetings and conferences online.

It can be exampled through the emergence of Zoom technology which have been highly successful in America and globally, because it provides with an alternative to all those businesses to operate online with their employees and conduct their businesses online so it help in cost cutting and adaptation to the new kind of world which would be be highly caution based and less physical in nature.

Those company which can provide web conferencing tool for all the businesses operating in India, would lead in digital business because it will help in gaining a competitive moat which would be highly sustainable in coming years to come, because people are going to be more digital than physical so it will help in gaining a wide market share as India is a highly underpenetrated market.

It will also help to gain various kind of help from different government bodies and governmental support in form of subsidies and other helping tools in form of startup India as well as capital at low cost because there is a need for different businesses which can be conducted online.

It will also provide a market for e-Learning as schools are not able to operate physically and it would help them to provide their online classes to their children's at low cost, and without hampering their usual business. It is the need of the hour to to adapt to digital technology and e- conferencing as well as e- learning in order to sustain and survive in this newly cautious world where the physical contact are highly restricted

To sum up, early adaptation and early implementation of digital web conferencing can help a company in gaining large market share and leadership advantage in the long run along with the pricing power.