In: Economics
Taking into account modern-day gender stereotypes promoted by global advertising. Project the future status of women in the United States vs other cultures around the world.
The future status of women might be more worse in the United States of America than other cultures around the world if gender stereotypes continuous like this in modern day Global Advertising. Women were presented in modern advertisement in an inferior way with regard to their potentials and capabilities and advertisement portrayed femininity to achieve attention from the viewers. Women are generally portrayed in more ornamental or decorative roles nowadays and are used for their beauty or Parts of their body. Women in modern advertisement represented in their soft and typical family roles than their professional roles even though men and women shares same responsibility in various workfields and professions equally.
If this trend continues in global advertisement , in this digital era, we have been watching so many advertisements minute by minute. All these advertisements shapes mindsets and the culture of the society. This advertisements really affects all members of the society very fast and easily transmits a culture of disrespect towards women in the United States of America even faster than the rest of the world. Because as a modern Industrial democratic society this advertisement spread negative attitude towards women in the United States because of the influence of media among its citizens. Print, electronic and social media works as a catalyst in speedy transmission of this kind negative culture in the society. So I am not optimistic and positive about the future status of women in the United States. Status of women in the United States will be more grim in the coming years as Global advertisement continues this type of gender stereotyping.