Question
In: Finance
Consider the new product offerings, brand identity, financial health, and global economy. Do you think will...
Consider the new product offerings, brand identity, financial health, and global economy. Do you think will Apple or Samsung will enjoy the largest per cent revenue increase (not dollars) in total sales in 2020? What about 2021? Which company will have the lowest per cent revenue increase? What are the company and product strengths of Apple and Samsung? Please explain your reasons why for both opinions.
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Expert Solution
Q: Ans:
Company Strength of Apple inc:
Tim Cook is the CEO of Apple inc and CFO is Luca Maestri. Two are the most important persons ahving great company management strength.
The company have very good brand identity and value. Its stock price is listed at NYSE as of today it is $ 310.10.
Its products are excellent brand value in the market. Some of its products are apple iphone 8,9,10, Ipad, Mac computer, ipod etc.
Apple inc's Sale forecasting for 2020:
The year 2020 will be even better for apple inc , especially the kind of portfolio apple have starting with iphone 8, XR,11 series and upcoming 9/SE2 smartphones. Apple's channel strategy in 2018 helped it to excel more in 2019 and again it will happen in 2020 and expectation of double digit growth in 2020.
Apple inc sale strongly driven by its product iphone 11 pro and iphone 11 pro max about 55%.
Samsung Company strength:
Lee Kun Hee is chairman of Samsung group company.CFO is Sang hoon lee.
The overall manegement of smsung is very good and more responsible.
The product of company includes samsung laptops, electronics, like solid state device having 46.8% share of global market, LCD Monitors Smartphones etc.
Samsung inc' Sale forecasting 2020:
The company has captured 72% of market in mobile and smartphone segment 60% compare to 2018.The company is planning to launch its lite services with its premium brands in 2020. it also planned to start 5g services in market.
Samsung have decrease in sale by 7.6% as of quarter 2020. so its sale will be lower than apple as apple have sale increase.
So in 2020 I think Apple inc will have more sale than samsung. Apple have dominated for last year samsung.
In 2021 for Apple: Apple will sell its Macs with its own chips starting from 2021.
In 2021 for Samsung: Samsung plans to launch at least nine Galaxy A branded smartphones in 2021.
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