Question

We want to conduct marketing/market research...what will be type of interview..understand when to use, how, and advantages and disadvantages

+ kind of capabilities you should have as interviewer (questions types/guide/criteria for successful interviewer)

Be familiar with questionnaire survey
(Go to library and check it out)
You have to design simple one according to certain requirements (include demographic questions / 3 key variables/ 3 indicators per one variable )

Answer 1

Questionnaire to analyse customer's view towards current and saving account-:

Q.From how many years you are the customer of XYZ bank?

a. From 0-2 yrs

b.From 3-5 yrs

c. More than 5 years

Q. Your Occupation

a. Service

b. Business

c. Retired

d. Others

Q. Your Income

a. 10000-15000

b. 15001-25000

c. above 25000

Q.Do you have saving account or current account in XYZ bank?

a. Yes

b. No

Q. Reason for using saving/ current account services offered by XYZ bank.

a. Near to home

b. Convenient to do transaction

c. Brand name of bank

d. Services of the bank is attractive

e. Other reason

Q. Reason for not having Saving/Current Account in XYZ Bank

a. Other banks are providing better services.

b. Interest rates are not attractive

c. Charges for non maintenance of minimum balance.

d. Other reason

Q. How do you rate the value added services like mobile banking , net banking, Customer support etc.

a.Good

b. Average

c. Poor

Q. How do you rate the fund transfer facility from XYZ bank saving/ current account to other bank account.

a. Good

b. Average

c. Poor

Q. How do you rate the customer support offered in saving/ current of XYZ bank?

a. Highly Satisfactory

b.Satisfactory

c. Average

d.Dissatisfactory

e. Highly Dissatisfactory

Q. How do you rate the charges for non maintenance of minimum balance in saving account of XYZ bank.

a. Low

b. Medium

c. High