Question

How might companies use marketing research, such as what is gathered by Experian? Is this a violation of consumer privacy concerns?

Answer 1

It is very important to do marketing research before developing any plans. The upcoming trends and demand situation can be analysed only when one has the proper idea of the market. In businesses, its a very important step.

If we talk about Experian or any other organization that collects the information regarding market, 5hey collect individual data by their sources. But is cannot be said violating consumer privacy concern, for the time that data is not used in wrong way. To meet the demands of customers it is very important to k ow their choice. So this is also in favour of the customers.

Organizations contact these marketing research bodies for their own needs, to know the current market status. As conveyed, they adopt policies which would help to better serve the customers.

Somewhere it happens that the data collected are to mislead someone, or may be sometimes used against the customer only. Then in those cases, it's severe violation of customer's privacy. And such activities should be banned.

Therefore we can see that why this market research is very important as lots of companies and businesses are dependent on these.

The data which is being collected should be kept confidential otherwise customers would have no trust on giving their personal views for conducting research. So it's the responsibility of the researchers to maintain the data and use it such that no customer rights are violated.