Question

Select an exclusive Canadian company and evaluate it on the following Corporate Social Responsibility criteria’s:

Criteria’s:

1. Vision, Mission, Values and Culture

2. Business Objectives and Society and their interrelationships.

3. CSR main theme and Recipient organizations/campaign

4. Department Involved and CSR integrated Approach

5. Importance of CSR – Last 5 years

6. Overall Management Approach

7. Ethics

8. Stakeholder Management

9. Global Business Practices

10. Sustainable Development

Answer 1

WestJet Airlines Ltd. is a Canadian airline founded in 1996. It began as a low-cost alternative to the country's competing major airlines.WestJet provided scheduled and charter air service to more than 100 destinations in Canada, the United States, Europe, Mexico, Central America, and the Caribbean.

WestJet is currently the second-largest Canadian air carrier, behind Air Canada, operating an average of 777 flights and carrying more than 66,130 passengers per day. In 2018, WestJet carried 25.49 million passengers, making it the ninth-largest airline in North America by passengers carried.

WestJet is a subsidiary of Kestrel Bidco Inc. with more than 14,000 employees, and is not part of any airline alliance. It operates three variants of the Boeing 737 Next Generation family, the Boeing 737 MAX, as well as Boeing 767 and Boeing 787 aircraft, on select long-haul routes. WestJet has two direct subsidiaries, WestJet Encore which operates the Bombardier Q400, and WestJet Link, which operates the Saab 340B. The airline's headquarters is located adjacent to the Calgary International Airport.

In 2018, WestJet had passenger revenues of CAN$4.733 billion.

In 1999, WestJet was in talks regarding a possible 'feeder' arrangement for Air Canada's network.These talks were apparently discontinued when Air Canada went forward with acquisition of Canadian Airlines the following year.

In 2005, WestJet began a limited interline agreement with Taiwan-based China Airlines, in part to test the company's capability to partner with other carriers.

In August 2006, in a Globe and Mail interview, then-WestJ CEO Sean Durfy stated that WestJet was in talks with Oneworld. Durfy said that, if a deal with Oneworld were reached, it would allow WestJet to maintain its scheduling flexibility; Durfy was later quoted in 2007 saying that a deal for WestJet to join the Oneworld alliance was unlikely. Despite this, WestJet did formalize a deal with Oneworld in November 2008, to partner on sales of travel to corporate and business travelers.

In July 2008 WestJet announced it had signed a memorandum of understanding to build a distribution and codeshare agreement with U.S.-based Southwest Airlines. However, in April 2010 WestJet announced that the airline partnership with Southwest Airlines was terminated and in October 2010, WestJet partnered with American Airlines instead and later added Delta Air Lines. In light of a possible joint venture between WestJet and Delta, American and WestJet ceased their codeshare agreement on July 31, 2018.

In 2006 WestJet announced it has been in talks with 70 airlines around the world interested in an iterline or codeshare agreement.

In 2017, WestJet, easyJet and Norwegian Air Shuttle teamed up to provide direct connections at London Gatwick Airport. The scheme, dubbed by easyJet as "Worldwide by easyJet" allows passengers to connect from easyJet flights to American and Canadian destinations with WestJet and Norwegian.

As of June 2018, WestJet has 27 interline agreements and 16 codeshare agreements.

Due to restructuring in the Canadian airline industry resulting from Air Canada's takeover of Canadian Airlines in 2000, WestJet expanded into Eastern Canada, beginning service to the cities of Hamilton and Ottawa, Ontario and Moncton, New Brunswick. The airline selected John C. Munro Hamilton International Airport to be the focus of its Eastern Canadian operations and its main connection point in Eastern Canada.

In 2001, WestJet's expansion continued with routes to Fort McMurray and Comox. It also added Sault Ste. Marie, Sudbury, Ontario, Thompson and Brandon, Manitoba; however, service to each of these four cities has since been withdrawn. Service to Brandon, Manitoba and Sudbury, Ontario, was subsequently resumed by WestJet's wholly owned subsidiary, WestJet Encore.

In 2002, the airline also added another two new Eastern Canadian destinations: the Ontario cities of London and Toronto. In April 2003, WestJet added Windsor, Montreal, Halifax, St. John's and Gander.

WestJet entered into a two-year agreement with Air Transat in August 2003 whereby WestJet aircraft would be filled by Transat's two main tour operators, World of Vacations and Transat Holidays. These chartered flights operated largely to destinations in Mexico and the Caribbean and the planes were operated by WestJet crews. This agreement between WestJet and Air Transat was amicably terminated in February 2009.

In 2004, rival airline Air Canada accused WestJet of industrial espionage and filed a civil suit against WestJet in Ontario Superior Court. Air Canada accused WestJet of accessing Air Canada confidential information via a private website in order to gain a business advantage. On May 29, 2006, WestJet admitted to the charges leveled by Air Canada and agreed to pay C$5.5 million in legal and investigation fees to Air Canada and donate C$10 million to various children's charities in the names of Air Canada and WestJet

WestJet is a subsidiary of Kestrel Bidco Inc. with more than 14,000 employees, and is not part of any airline alliance. It operates three variants of the Boeing 737 Next Generation family, the Boeing 737 MAX, as well as Boeing 767 and Boeing 787 aircraft, on select long-haul routes. WestJet has two direct subsidiaries, WestJet Encore which operates the Bombardier Q400, and WestJet Link, which operates the Saab 340B. The airline's headquarters is located adjacent to the Calgary International Airport.

Business class is offered on 787 aircraft and offer private pods, with direct aisle access. The seats feature electronic flat beds in a 1-2-1 configuration. Complimentary on demand dining, alcoholic and non-alcoholic beverages are included. On international flights, an amenity kit is provided. WestJet's business class is the only airline in Canada with fully extendable privacy screens

Economy class varies depending on aircraft type.

On WestJet's 787, economy seats have a pitch of 31" and are offered in a 3-3-3 configuration. Complimentary hot meals and alcoholic beverages are included when flying internationally.

On WestJet's 767, economy seats have a pitch of 31" and are offered in a 2-3-2 configuration. Complimentary non-alcoholic beverages and snacks are included.

On WestJet's 737 MAX, 737-600, -700 and -800, economy seats have a pitch of 31"-34" and are offered in a 3-3 configuration. Complimentary non-alcoholic beverages and snacks are included.