Question

Explain the following criteria on the basis of Corporate Social Responsibility .

Name of company is

Apple

Project Focus:

➢ Vision, Mission, Values and Culture

➢ Corporate Social Responsibility

➢ CSR Designated Recipients

➢ Strategic Stakeholders

➢ Transparency, Accountability, Ethics, Integrity

➢ Corporate Sustainability

➢ Corporate Citizenship

➢ Triple Bottom Line – Economic, Ethical and Environmental

➢ International Business/Marketing Importance, Scopes and

Business Goals

➢ International Marketing Environment - PESTEL

➢ Major Obstacles

➢ International Market Selection Criteria

➢ Customer Fulfillment

➢ Efficiency and Effectiveness

➢ Resilience and Agile/Adaptability

➢ Organization Best Practices

Answer 1

Vision:-

To make world a better place to live on.

Mission:-

To provide sustainable growth.

Acquiring a persistent and developing market share.

Work for the betterment of different stakeholders.

Values and culture:-

To keep in mind the emotions and feelings of each segment in mind so that sentiments of any party should not get hurted.

Corporate social responsibility refers to following the rules and principles established by the society which a company needs to follow up while performing its duties.

Strategic stakeholders are those who have keen interest in the profitability and working of an entity and who are responsible for making most strategic decisions and in relation to CSR they play a vital role in deciding how the company is going to satisfy its responsibility towards society.

Transparency in relation to XSR means that a company should make its stakeholders know about all the steps it has taken for the betterment of society and different interested parties.

Accountability means being answerable for their deeds. In this concept the management is responsible to answer all the parties related to its decision making which will hamper the growth of the society.

Ethics and integrity means honesty and truthfulness of one's decision. The entity must disclose all the facts and figures with full honesty and not with an intent to cheat anyone.

With the help of ethical practices the company will be able to sustain its entity for the longest time period. With this approach it can satisfy its different stakeholders.

A company can only sustain itself in the market when it will payback to the society as it takes resources from the society in the best possible manner. In this manner it can sustain its corporate citizenship.

Triple bottom line means that integration of economical target, ethical duty and environmental responsibility. A company should produce those products or offer those services which leads to attain these objectives.

International business/marketing importance and scope is:-

A. To satisfy the needs of customers.

B. Optimum utilization of resources

C. Integration. of world economies.

D. Providing good quality products at cheaper rates.

Interaction business environment includes includes all those factors which will affect the working of the corporate.

PESTEL

P- means political stability and type of political condition prevailing in that country.

E- means, economical factors, policies etc

S- means social factors like cultures,religion, prevailing in the country.

T- means technology whether that country is capital intensive or labour intensive.

E means environmental factors prevailing in the country

L means the legal constraints which a corporate needs to fulfilled for the smooth working in the economy.

Major obstacles are :-

Different language.

Cultural difference.

Economical political and social constraints.

Attitude of public towards the entity and foreign products.

Factors affecting international market selection criteria is based in following factors:-

Size of company

Type and nature of product

Legal and political constraints

Type of customers

Customer fulfillment means that the company should offer such kind of products that will satisfy the needs of customers.

Efficiency and effectiveness means -:

Efficient means making efforts to provide goods with least wastages and on best possible time.

Effective means about doing the right things.

Resilience and adaptability means adopting with the different environment and condition prevailing in that country.

Organization best practices

Creating a good brand name

Reducing cost ineffectiveness

Getting economies of scale

Best marketing tools.