Carib Brewery company in Trinidad is considering entering an international Asian market ( Singapore). You are...

Carib Brewery company in Trinidad is considering entering an international Asian market ( Singapore). You are hired as consultants to aid in providing pertinent advice to the company as it seeks to enter the international market. You will conduct a comprehensive study country analysis by providing background information, assessment of the political economy, information on geography and population as it relates to the chosen country. After this analysis an informed suggestion of the mode to be utilised by the firm will be included. Strategies as it relates to global localization would be discussed, marketing tools utilised in the chosen country will be suggested and lastly any issues and how they will be dealt with will also be included.

Your report must contain the undermentioned information

1. Country analysis

• Background information

• Political Analysis

• Population and geography

2. Global mode of entry

3. Marketing tools

4. Global localization

5. Issues and how they would be met

Solutions

Expert Solution

jeff jeffy answered 1 year ago

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