Suppose you are the chief marketing officer for an aviation-based company that is considering entering a...

Suppose you are the chief marketing officer for an aviation-based company that is considering entering a foreign market. Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market. Be sure to identify both the company and the market/country. It can be either a real or hypothetical company. Discuss ethics considerations with each element.

Limit your paper to 300 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors.

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Expert Solution

suppose the aviation company is entering into a deal with India.the company can avail better facilities as under-

POLITICAL ASSISTANCE-the business dealings and various decisions would be influenced by the decision making of the government.Indian government has given the approval to FDI (foreign direct investment) which would be an assistance for the smooth operation of business.
ECONOMICAL ASSISTANCE-various facilities like loans from financial institutions,raising funds from the foreign market may lead to prove an assistance for the aviation company.the company would get the benefit of already developed airways,airports,market share in the economy.
SOCIAL ASSISTANCE-in Indian many people travels through air every air therefore,the company won't have to struggle for consumer based market and further company would also get the highly skilled,able and efficient labors.
TECHNOLOGICAL ASSISTANCE-innovative technology,availability of power and fuel is a technical efficiency for the concerned county.
LEGAL ASSISTANCE-company can get the licensing concerned with business and avail the online process which reduces the red-tapism (huge paper work) in the economy.
ENVIRONMENT ASSISTANCE-industry should operate its flight services while considering the needs and convenience of environment.it should adapt innovative mechanism which releases less pollutants in the environment and thus the prevention of environment can be executed.

impact on the dealing country/INDIA

increase in national income-with foreign trade the national income of the country would increase due to income tax generated.
increase in employment-aviation sector would provide employment in the economy.
increase in efficiency through competition-when there would be competition the firms would provide better services to the people which would lead to increase in the market share.
availability of innovative technology-foreign trade would lead to provide innovative technology in the economy.
better manner of transportation-in India,the airways would be developed.

Rahul Sunny answered 8 months ago

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