Question

• Using Microsoft Word, perform a business competitors’ analysis using Porter's Five Forces Model for one of the following products:
  • Apple MacBook Air laptop
  • Samsung Galaxy S20 smartphone
  • Google Chromecast 3rd generation video content
  • AfterShokz Aeropex bone-conduction headphone
  • Fitbit Versa 2 smartwatch
• Your analysis should be conducted on the specific product and not the brand. Once your analysis is completed, propose a technology-based strategy to enhance and outperform the selected product.

Answer 1

Samsung is a well known electronic brand and is famous for smartphone , television etc.Its flagship product the Galaxy smartphone has won world wide recognition. Porters Five forces analysis of Samsung Galaxy s20 are five factors that affect the competitive position and market share of companies.

1 Bargaining power of suppliers-The company obtains raw materials from the suppliers to make the product . If the bargaining power of the suppliers is high the competitive strength of the company will be low. In case of Samsung , bargaining power is low because of small size and suppliers are forced to follow certain rules .

2 Bargaining power of customers is high in the case of Samsung galaxy s20.Higher competition between the different brands , profuse   use of technology are some factors that increase the power of customers.Marketing and advertisement of the product gives more information to the customer and so their power increases.

3Threats from substitues -The competitors of Samsung include Sony, LG , Apple etc . So customers can switch from one brand to the other.A strong brand image ,technological innovation,etc lesson this threat. Samsung Galaxy s20 has certain unique features which makes it competitive like  it is powered by 2GHz octa core, comes with 8GB ram,runs Android 10 and is powered by 4000mAh non removable battery.

4 Threat of new entrants is low fro Samsung as it is not possible to build such a large brand.  There is need of high skilled human resources , large financial investment,large marketing opportunities which increase the barriers to entry.

5Level of rivalry in the industry--Large number of competiting brands compete for market share and technological innovation is the most important factor that differentiates the brands like LG, Apple etc.Galaxy s20 is rated to refresh at high speeds because it supports 120Hz refresh rate. This is the fastests panel in the market which makes it take the challenge of other rival brands.

To compete effectively , Samsung's generic strategy and growth strategy must involve investment in technological innovations. Intensive strategies for growth (Ansof Matrix)should focus on new technological innovations to compete with rival brands ans thus differentiating their product.