Question

select an established organization and conduct the following:  

Develop an Introduction that describe a summary on the organization including where the organization is located and what type of services/ product they provide

- Evaluate the Mission Statement of the organization against the 9-mission statement component and suggest the missing component with valid justification.

- Conduct a SWOT analysis with a support of critical analysis of the Literature Review

- Evaluate the status of the organization and conduct a matching stage by considering the matching strategy

Answer 1

1. Develop an Introduction that describe a summary on the organization including where the organization is located and what type of services/ product they provide

i) NIKE Company Summery/Introduction -

Discuss about “Nike Inc.”, then it is world largest market of Athletic shoe and also world largest footwear company which is founded by “Philip Knight and Blue ribbon”, before Nike Inc. the name was Ribbon sport which is renamed in 1988 as a “Nike Inc.”, Nike ranked No. 89 in the 2018 and Nike Inc. Name included in Fortune 500 list for largest earning revenue company of United states. in 2020, Nike have 75,341 employee worldwide. In 2020 Nike Inc. Value is around $32.5 billion,

ii) Nike Inc located - Beaverton, Oregon, United States.

iii) Product - Its Brand Name such as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk,

Nike Inc. Main Product is Shoes of Basketball, football, golf, soccer, baseball, snowboarding, hockey, tennis and volleyball Category

2.Evaluate the Mission Statement of the organization against the 9-mission statement component and suggest the missing component with valid justification.

Nike Inc. Mission Statement is

“To bring inspiration and innovation to every athlete in the world.”

See as per 9-Mission statements components, Nike Mission statements show

1.Who are your customers? – Athletic segment is customer.

2.What are the main products or services that you offer? – Athletic Shoe

3.Markets Chose- Target Global Market

4.Technology used – Innovative technology used

5.Concern for survival – To Top company in Globally

6.Self-concept – Clear

7.Concern for public image and they do? – Provide Quality Image

8.Design – Advance design used Nike always.

9.Satisfaction – Customer always satisfy of Nike Inc.

I think Nike Inc. covered all 9 components, Not any one missing.

3.Conduct a SWOT analysis with a support of critical analysis of the Literature Review

i) Strength –

Nike company influence their customer for decision making on the basis of collected data for feedback from consumers, Nike always maintain good relationship with consumers, always try to solve their queries about their shoes, and with the help of this query day today Nike innovate their techniques & Design about shoes,

Nike use (CDP model) for influence customer for decision making CDP in the sense “Consumer decision Process”, CDP is a before, between and after by product of Nike feedback of consumers, Nike which provide good services to consumers and well quality brands In shoe segment with better design for consumers only this things can influence to consumers for decision making,

ii) Weakness –

In foreign country Nike Inc. always provide low wages to poor labour and from last 19 years they did not changes Poor Labour Conditions in Foreign Countries and cause of that Labour are unsafe cause of Child labour, low wages, horrific working conditions.

iii) Opportunities -

Nike Inc. Focus more on Digital business compare to past years, in past they focus on Local stores sales but now they focus on online sales, such as flip kart, amazon sits sales cause of that sales of Online is around 38% from Online which is opportunities for Nike Inc. day by day.

iv) Threats –

Major threats faced by Nike Inc. in Marketing sector company like Adidas Spending more money or budget for marketing for create pressure of competition.

4. Evaluate the status of the organization and conduct a matching stage by considering the matching strategy

Nike ranked No. 89 in the 2018 and Nike Inc. Name included in Fortune 500 list for largest earning revenue company of United states. in 2020, Nike have 75,341 employee worldwide. In 2020 Nike Inc. Value is around $32.5 billion,

matching stage by considering the matching strategy is About Concentrate on Athletic product and its sale

If have to increase sale of athletic shoes then they target sport related consumers or academy, in this type of competitions Nike promote their brand advertising on screen on Banner automatically consumers influence to buying or making decisions for buying.

Another example of influence consumers for making of buying, if any customer brought Bata shoes because of price issue and field that comfort and design is not good compared to Nike shoes the next time he did not go for Bata, but he definitely go for Nike to spend more money e so because of comfort good design and brand quality consumers automatically influence for decision making or buy