Question

Choose any product or service situation of interest. Research the situation and identify the

various entities that might have a vested interest in the situation. Map out a collaborative

network, provide a description of each of the participants, and explain why your collaborative

network would work best for this situation. As part of your description, explain how each of the

members of the network would contribute and benefit from their participation. In what forms

would the contributions and benefits come in? Explain how you, as the marketer, could increase

their benefits through your participatory role(s). What forms of participation could you

contribute to the process? Be explicit.

Answer 1