Question

Suggest  to choose a product, any product you want and wish to launch it in any country of your choice, and complete a SWOT analysis.

In order to do a SWOT analysis you will first have to do background research and analyze the situation.I would like you to provide some information about the background of the country, about your product idea, your target market, etc.

Then, you are to write a SWOT analysis (strengths, weaknesses, opportunities and threats). Thoroughly discuss each element and tell me why you think what you think.

Answer 1

Product: Deodarant for women

Country: India

Background Research: There is huge scope for the deodarant in the women segment in the country which is populous and having huge women workforce.

Situation Analysis: Deodarant market is growing rapidly in both the men and women. It is driven mainly through the huge amount of younger workforce in the country. But there is no greater number of deodarants in the women segment.

Background of the country: India is the second most populous country next to China. it has the huge amount of population in the workforce age. So, it acts as a market for almost all goods. It is a democratic country and allows foreign goods to get sold in the country.

Project Idea: It is through the greater number of women entering the workforce and their need for the deodarant.

Target Market: Women of age 20-35

Strengths:

Less number of deodarant in the women segment

Huge population of the country

Higher urban population

Weakness:

People are not differentiating between the men and women deodarants

Price consious of the Indian consumers

Opportunities:

Can also target the elderly and younger people

Can tap the rural audience with other brand

Threats:

Existing players can enter with their brand popularity