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In: Economics

In this assignment, you need to analyze your results In a 250-word minimum submission, Explain WHY...

In this assignment, you need to analyze your results In a 250-word minimum submission, Explain WHY you are making the changes Target Market, Product, Price, Placement (Retailers), Promotion (Positioning Statements and/or Advertising Choices and Spending)to your marketing strategy

Solutions

Expert Solution

There are lots of changes happens to the market strategies like target price, Product, Placement, Promotion etc..These changes are because of some reasons, They are

  • The environment is highly complex

Environment and environment conditions are highly complex and not easy to understand. hence preparation of actual target or price is not possible

  • The anticipation of the future is not possible

Nobody can anticipate the future hence the strategy already taken may change, because the market strategy is made of some assumptions and anticipations.

  • The environment may vary at any time

The environment is not stable, it may vary up to the conditions, hence market strategy also need to change.

  • Change in the customer's mind

Like the future, customers mind is also a complex thing, it is very hard to identify that. customers mind may vary so that the strategy also needs to be changed.

  • Sudden changes to the environment (eg: Natural calamities )

Sudden changes happen to the environment make us change the market strategies.

  • Some other factors are
  • Rumer against the company
  • the unexpected decline in profit of the company
  • change in laws and regulations
  • etc...


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