In: Economics
There are lots of changes happens to the market strategies like target price, Product, Placement, Promotion etc..These changes are because of some reasons, They are
Environment and environment conditions are highly complex and not easy to understand. hence preparation of actual target or price is not possible
Nobody can anticipate the future hence the strategy already taken may change, because the market strategy is made of some assumptions and anticipations.
The environment is not stable, it may vary up to the conditions, hence market strategy also need to change.
Like the future, customers mind is also a complex thing, it is very hard to identify that. customers mind may vary so that the strategy also needs to be changed.
Sudden changes happen to the environment make us change the market strategies.