Question

The marketing team at Stacey Collins Inc. is conducting research to determine the reaction of consumers to its new line of genuine leather clothing. The team is drawing a sample and preparing the questionnaires it intends to send out to the sample. It is also deciding whether it will rely mostly on secondary data or primary data to make its decisions. Considering the five Ps of the marketing research process, the marketing team is currently involved in the:

		determination of research purpose.
		performance of the research.
		development of a research plan.
		processing of research data.

Which of the following is true of obtaining detailed household demographics on foreign markets?

		The procuring costs involved will be low.
		Census data cannot be obtained from the Internet as per U.S. law.
		Demographic data is always published in English.
		The time required will be significant.

Which of the following is a primary consideration in evaluating demand influences on pricing decisions?

		Cost considerations in pricing
		Government regulations
		Competition
		Price elasticity

Johnson & Coleman has created a new line of premium quality writing desks. The company marketed the product by highlighting its durability and functionality. According to the VALS™ framework, to which of the following psychographic groups would the writing desk appeal the most?

		Achievers
		Strivers
		Experiencers
		Thinkers

Answer 1

pl rate

the correct option is

he marketing team at Stacey Collins Inc. is conducting research to determine the reaction of consumers to its new line of genuine leather clothing. The team is drawing a sample and preparing the questionnaires it intends to send out to the sample. It is also deciding whether it will rely mostly on secondary data or primary data to make its decisions. Considering the five Ps of the marketing research process, the marketing team is currently involved in the

B. performance of the research

Which of the following is true of obtaining detailed household demographics on foreign markets?

The time required will be significant.

Which of the following is a primary consideration in evaluating demand influences on pricing decisions?

Price elasticity

Johnson & Coleman has created a new line of premium quality writing desks. The desks are being marketed to consumers who value knowledge and principles. According to the VALS, which of the following psychographic groups would the writing desk appeal to the most?

Thinkers