Question

Provide a thoughtful 250+ total word response to the following questions (you will need to answer all parts of this question) by clicking REPLY below. Please separate your answers to clearly differentiate your answers to each question below. It makes it easier to see your specific response to each part.

DQ2 – Variety Show

Variety, assortment, and product availability are the cornerstones of the merchandise planning process. You’ll see the importance of this in Chapter 11!

Provide an example of a retailer that has done an outstanding job of positioning its store based on one or more of these issues. Explain your rationale for your answer (do not select the same retailer that another classmate has chosen.) Please link us to their website.

Provide an example of a retailer that has NOT done an outstanding job of positioning its store based on one or more of these issues. Explain your rationale for your answer (again, do not select the same retailer that another classmate has chosen.) Please link us to their website.

What are some ways that online retailers demonstrate their wide variety and assortment? Why are these effective, from your point of view?

Answer 1

Merchandise planning is a data-driven approach to selecting, buying, presenting and selling merchandise to maximise your return on investment and satisfy consumer demand. Merchandise planning seeks to satisfy consumer demand by making the right merchandise available at the right places, times, prices and quantities.

One of the successful example would of Traders Joe's. https://www.traderjoes.com/.   Trader Joe’s have differentiated themselves from their competitors by positioning themselves as a “national chain of neighborhood grocery stores.” They offer a more tight-knit corner store shopping experience than similar premium food competitors like Whole Foods.
They have a wide variety of high-quality food at a low price and try to make shopping fun. Their nautical theme is reflected across their assets from in-store signage to the Hawaiian shirts their employees wear to the language they use on their website.

Speaking of Kmart, it had been crushed under the massive weight of self-made problems before Lampert — who bought up most of Kmart's debt before it went bankrupt in 2002 —​ had the idea to fuse it with Sears.Kmart would turn around and sell or spin off those acquisitions just a few years later as the company's eponymous discount stores faltered and it looked to raise cash. And coincidentally or not, some of the banners Kmart acquired — namely Builders Square, Sports Authority and Borders — would go on to liquidate in time, while others were acquired by rivals.

Discussing further about my personal views on online retail assessment. Many retailers struggle with providing accurate inventory amounts to the customer as part of the shopping experience, so give yourself the opportunity to stick out. Displaying the wide variety of products is often considered in these businesses as wide variety of opportunities as in online it's ur products display which attracts and get the customers to you.