You are evaluating two magazines in which to advertise and reach
the 18-34 year-old female audience. These two magazines are
Field & Stream (a hunting and fishing enthusiasts’
magazine whose readership is 75% male) and Cosmopolitan (a
fashion/lifestyle magazine targeting young women in their 20s and
30s). One page in Field & Stream costs $50,000 with a
circulation of 1,500,000 readers. One page in Cosmopolitan
costs $150,000 with a circulation of 2,500,000 readers, 90% female
under the age of 40....