How to reach people when there seems to be a decline in captive audience and users...

How to reach people when there seems to be a decline in captive audience and users in the 20s - 30s demographic.

Solutions

Expert Solution

The global shift as to how we communicate with our target audience will continue to change in the years to come with more and more shift towards Digital ad spending. However, to specifically reach people and users in the age group of 20-30s, the following activities could be done –

1. The dominance of Mobile as a device – the mobile format is increasingly shaping how information or news is being delivered to the masses, especially the audience in the above mentioned desired age group. The time spent on a mobile device is at an all-time high across the globe and is only going to grow in the days to come. All major categories have deployed dedicated teams to target this particular device users through novel tools like push notifications, enhanced app-based interactions or ads specifically tailored for the mobile device.

2. Social Media cementing its place as a channel – Facebook, Youtube and Instagram combined account for more than 65% contribution of the destination where the current generation learns about new products and information. Snapchat and Twitter have an added presence from the demography in question and is gradually becoming the favorite among half the 20-30s demography concerned.

Additionally, we can look at reducing the time and money spent on TV to reach the desired audience. Traditional TV viewership is on the decline, especially in the mentioned age-group as most of the content they would be interested in is streaming on the internet. A prime example would be the stats which reveal Netflix surpassing cable in its user subscriber reach on 2017. This is where the audience has migrated to, and this where the intended companies should be in some form or the other.

keosha answered 7 months ago

Next > < Previous

Related Solutions

1.how you will combine Verbal and non-verbal communications to reach your audience, making reference to Aristotles...

1.how you will combine Verbal and non-verbal communications to reach your audience, making reference to Aristotles 3 perspectives which are inherent in successful public speaking. b. Listening to key to effective communication, discuss. 2a.List and explain the five basic elements of communication which forms the basis of creation of effective communication. b.List and explain the five basic levels of communications. c.Write on the influence of a Speakers personality on an audience d. List and explain the four types of speeches...

What is the most effective way to reach both the users and IT department staff about...

What is the most effective way to reach both the users and IT department staff about how important security policies are?

You are evaluating two magazines in which to advertise and reach the 18-34 year-old female audience....

You are evaluating two magazines in which to advertise and reach the 18-34 year-old female audience. These two magazines are Field & Stream (a hunting and fishing enthusiasts’ magazine whose readership is 75% male) and Cosmopolitan (a fashion/lifestyle magazine targeting young women in their 20s and 30s). One page in Field & Stream costs $50,000 with a circulation of 1,500,000 readers. One page in Cosmopolitan costs $150,000 with a circulation of 2,500,000 readers, 90% female under the age of 40....

a) For an audience of 600 people attending a concert, the average time on the journey...

a) For an audience of 600 people attending a concert, the average time on the journey to the concert was 30 minutes, and the standard deviation was 10 minutes. A random sample of 150 audience was taken. i. What is the probability that the sample mean journey time was less than 32 minutes? ii. What is the probability that the sample mean exceeds the population mean by more than 1 minute?

In a television network, a survey of 2,500 people was made to know the audience of...

In a television network, a survey of 2,500 people was made to know the audience of a debate and from a movie that aired at different times: 2,100 watched the movie, 1,500 watched the debate and 350 They didn't watch either program. If we randomly choose one of the respondents: a) What is the probability that I saw the movie and the debate? b) What is the probability that he saw the movie, knowing that he did not see the...

How can you lose your audience in the introduction to a speech? When should the conclusion...

How can you lose your audience in the introduction to a speech? When should the conclusion of a speech begin? How can you encourage active listening by the audience in the introduction to your speech? Offering a preview of your main points in the speech introduction further confirms your competence to the audience. The information gathered during audience analysis must be considered when developing a speech introduction because __________

With repeated dosage of a drug how long in half-lives, when the plasma concentration to reach...

With repeated dosage of a drug how long in half-lives, when the plasma concentration to reach 95% of the steady state level if the drug shows a non-saturating first-order kinetics? Please calculate the number of half life and show the calculation procedure. It should be a specific number but not a range.

Question: Some people believe the American family is in decline, as reflected by changes in the...

Question: Some people believe the American family is in decline, as reflected by changes in the family structure. Do you agree? Support your response

Project Proposal Introduction-This section should address the project subject, the goals, sub-goals, audience, when and how...

Project Proposal Introduction-This section should address the project subject, the goals, sub-goals, audience, when and how will the results be presented, how will the results be used, and what method/procedure will be used to conduct the project? Subject,goals, sub-goals, and the audience Audience-was the audience identified and was the information appropriate for the audience? Presentation of the results Use of the results Method/procedure used to conduct the project Project Summary-(5-7 pages) This section should address the who, what, where, when,...

There are THREE things you try to change with an audience when you are giving a...

There are THREE things you try to change with an audience when you are giving a persuasion speech. One is ATTITUDE. What are the other TWO? 9. What is the hardest to try and change when you are trying to persuade an audience or a person and why? 10. There are several places where you can get documented evidence to support your information when giving a speech. Name FIVE. 11. What is ETHOS? 12. What is PATHOS? 13. True False Pathos deals with...

Subjects