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In: Economics

What are some benefits of Social Media in E-Commerce? # No plagiarism please

What are some benefits of Social Media in E-Commerce?

# No plagiarism please

Solutions

Expert Solution

Social media have a great role in enhancing E commerce. Social media can be effectively used to market E commerce.Soial media improves the marketing and it increases the awareness on brand and improves online shopping. Social media can be also use to ale company products easily and it can be get to a wide range of people.

*Wide customer Reach is the main objective of marketing. Social media advertisements helps for the same. In Indian It is about 696.77 million people using internet in year of 2020. The covid pandemic and lockdown also increased the internet users drastically. Lock down periods attracted people to social media and number of online customers. Here Social media ads get easier aces of millions of people. And the company can be easily promoted. Many brands utilizing social media celebrities to promote their products. Facebook, twitter instagram are also similar platforms helps for the same by same the followers and attracting customers.

* Optimization of E commerce sit is done by Search engine optimization. In SEO rankings social media play a inevitable role. Google will grade a site in accordance with social media availability and activity. So social media helps to increase and upgrade your rankings. In increases the trust of common in your ecommerce tore and increase he brand credibility.

* In E Commerce Website is the place where interactions between employees ad customers take place. The effective interactions are the benefits of marketings. In very social media platforms the entrepreneur can create account page for the brand. It increase the number of followers of the page. It helps to promote the company sit. The site i benefited by increase in search numbers.

* social media increases the interaction between employees and customer. Social media encourages the customer loyalty for loyalty brand. The e commerce is thereby befitted with more loyal customers which strengthens your business.

* social media also creates awareness about the brand in e commerce. Sometimes customers will be unaware of some Products or its uses. It it will affect business. Social media here helps to enhance Unawareness through Advertisements.

* Trust of e commerce brand is most essential in sustainable business. Online presence, number of followers, Google ranking, reviews, comments, likes increases th common trust in a brand. Trust of customers increases sale. For E commerce people reviews makes most sale.

* Social media uses very less amount when compared wit any other marketing modes. Search engine optimizations and other techniques promotes business. Online marketing have more benefits than any other marketing mode as customer reach is higher.


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