Question

Discuss the role of social media in e-commerce. According to Oyza and Edwin (2015), social media has proven to be as effective or more effective than more traditional marketing methods. In some ways, social media has disrupted marketing, as we know it. Discuss how savvy businesses can harness social media to encourage business success. What are the challenges they face? How do businesses 'keep up' in an environment that changes so rapidly?

Answer 1

social media play a very vital role in our lives. it is a medium which connects two or more individual to each other. the word social media is a combination of two words: social+ media. social means interacting with each other sharing your thoughts and experiences and media stand for medium or the channel through which people connect to each other. various famous social media platform are: facebook, twitter, Instagram and many more. social media is a new way to connect with each other and express yourself through pictures and emojis.

social media has such a an influence eon the market that even traditional marketers are forced to use it to increase there reach. now a days more and more business is attracted and used social media because of the number of people available on the social media platform. digital marketing in on boom as people feels more involved the brand is with the customers. traditional medium of marketing has just gone and the new place is taken by the social media,

for example: if you have a designer cloth store you need to have an account on social media like Instagram and Facebook.and you must post stories every day so that your audience feels reliable and connected to you. but this is also a way to fool people that how much seeling they are doing on the regular basis + to promote your clothes you need influencers and you have may huge amount to them.

business is facing a lot of problems but due to change of time in the market, they need to accept the concept of social media and should grow their business and reach.