Question

Identify the quality perspectives (based on Garvin's Approaches of Manufacturing, Transcendent, Product, User, and Value Perspective) does Apple fall under. Justify your answer. (May be more than one quality perspective)

Answer 1

According to Garvin, approaches to quality perspectives are following:

1) Transcendent

2) User-based

3) Product-based

4) Value-based

5) Manufacturing-based

As asked in the question, According to quality perspectives, Apple fall under following:

User-based:

Apple fall under user-based quality perspectives because

• User-based quality perspectives deals with the question how a product fulfills customer needs and expectations.
• By introducing new and great features, Apple meet customers' needs and expectations.
• Customers have different needs and expectations and by analysing these expectations, Apple introduces it's products.
• For security needs, Apple gives great security features in the smartphones.
• For technological needs, Apple innovates and introduces new technologies.

Value-based:

Apple fall under value-based quality perspectives because

• Quality from value-based perspective deals with product costs and price.
• Value is the evaluation of product's benefits and costs by the customers to compare brands.
• Customers perceive a product status symbol and of high quality if price of the product is high.
• By providing high price smartphones, Apple gives this value to the customers.

Product-based:

Apple fall under product-based quality perspectives because

• Product-based quality perspective deals with the question how good is the product?
• Working of a product is always a matter of quality for the customers.
• Customers always look for great performing products.
• By providing great performance products Apple gives product-based quality.
• Apple gives product working which is user friendly and safe.
• Apple's product working is same for all the users i.e. it doesn't depends on individual taste or preference.

Manufacturing based:

Apple fall under manufacturing-based quality perspectives because

• Manufacturing-based quality perspectives deals with the requirements, technology and specifications inside a company.
• Companies improve their products by specifications and technology time to time according to the requirements.
• Apple also innovates new specifications and technologies in it's products according to customers' requirements.
• Customers cannot see manufacturing-based quality directly but companies like Apple maintain manufacturing-based quality standards in order to meet customers expectations.

So, this is how Apple fall under user-based, product-based, value-based and manufacturing-based quality perspectives.

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