Question

Consider your operational plan from a value chain perspective and identify and discuss the primary and support activities (financial, human resources, and information systems management).

Company is Pinterest

Answer 1

Consider your operational plan from a value chain perspective and identify and discuss the primary and support activities (financial, human resources, and information systems management). Company is Pinterest

1. Product (premium value proposition): The primary activity of Pinterest is to provide a social network on which optimization is done for profile creation on the basis of pinned pictures and videos. Pininterest has launched business accounts segment so that corporates can do advertisement of their products on rich media platforms and Pinterest will do optimizing and profiling for them.

2. Customers: Among individuals to express them and paid business accounts for advertising, retailers (including e-retailers) use it a lot to show their products and divert traffic on their sites.

3. Important resources:

• Get finances from venture capitalists.
• The numbers of employees are very less and they manage large number of users
• Its data of users are valuable resource and it attracts companies due to it.

4. Primary activity: web services, mobile app, backend support, data analytics for businesses for tracking traffic, acquisitions.

5. Cost: Expenses are of creation of platforms and related overheads. It’s lean.

6. Channels: Its own website mobile apps on apple ios and android.

7. Customer relation building: it happens once they register. Its use is free for individuals and is monetized for businesses with provision of extra tools.

9. Sales revenue It focused growth first and then money. It is now working towards revenue generation strategies. It has partnerships with brands that wish to run their marketing campaigns on Pinterest to get money. It also earns through allowing the links of affiliate on its website.

It gets paid for advertising businesses, get money from e-commerce retailers, user subscription, and get paid from B2B companies

Reference for details:

http://epub.lib.aalto.fi/en/ethesis/pdf/13350/hse_ethesis_13350.pdf