Many companies have programs in place aimed at increasing their social responsibility

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Many companies have programs in place aimed at increasing their social responsibility. Select a company. Select larger companies, and be sure to select the corporate company (not a brand). As an example, Tide is produced by Procter & Gamble, so Procter & Gamble is the company. Please do not select P&G. What are some of the highlights, in your opinion, of the company's responsibility program? Do these make you more likely or less likely to buy this company's products? Why or why not? Does the company seem to focus more on its employees, its customers, or other shareholders with its aims to be responsible?

Expert Solution

Corporate Social Responsibility (CSR) is a program that shows that it is the responsibility of the companies operating in a society to extend its contributions towards environment, social and economic development of the society.

The chosen company is Johnson & Johnson.

Some of the CSR programs of the company Johnson & Johnson are:

Training the doctors of NGO sectors.
Awareness and prevention of HIV/AIDS, cancer, tuberculosis etc.
Community responsibility – Disaster relief.
Encouraging innovations – By funding startups.
Saving and improving the lives of underprivileged children and women in few areas of the world.

People feel like buying the products of those companies who take a stand on social responsibility.

Only a few percentage of people are less likely to buy a product if the company supports any issue they disagree.

Apart from these, people like to invest in the products of the companies performing more corporate Social Responsibility.

The company focuses on CSR activities to enhance the following:

Employee engagement
Customer engagement
Attracts or retains investors
Brand recognition
Customer loyalty
Cost savings – By reducing the waste production etc.
Positive media coverage
Increased sales.

All these factors lead to organizational growth. There is also a probability of innovating new products. Employees become loyal to the company and attracts new talent.

keosha answered 2 years ago

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