Some companies have built a business model on social
responsibility. Some see “social responsibility” as a need
component for marketing in the future. Specifically, knowing what
you now know about consumer-buying behavior, is “socially
responsible” a determinant for future success, or just a trend?
State the opposing arguments to social responsibility being a
determinant for marketing success or a trend; compare and contrast
these arguments in terms of benefits and detrimental effects on
individuals, businesses, and the societies or nations...