The Mission Statement
- Adidas: We strive to be the global leader in
the sporting goods industry with brands built on a passion for
sports and a sporting lifestyle.
- Amazon: We seek to be Earth’s most
customer-centric company for four primary customer sets: consumers,
sellers, enterprises, and content creators.
- Google: To organize the world’s information
and make it universally accessible and useful
- Honest Tea: To create and promote
great-tasting, truly healthy, organic beverages
- Jet Blue Airways: To provide superior service
in every aspect of our customer’s air travel experience
- The New York Times: To enhance society by
creating, collecting and distributing high-quality news and
information
The Vision Statement
- Disney: To make people happy
- IKEA: To create a better everyday life for the
many people
- British Broadcasting Company (BBC): To be the
most creative organization in the world
- Avon: To be the company that best understands
and satisfies the product, service and self-fulfillment needs of
women—globally
- Sony Corporation: To be a company that
inspires and fulfills your curiosity
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