Question

Describe how culture affects how consumers make choices and spend money. Provide an example of a culture-based purchasing decision in one country that might not be typical in another country.

Answer 1

Answer :

Culture have huge impact on the choices made by the consumers.

As culture and social classes are one of the important factor influencing the choices and taste of consumers.

Due to difference in the demographic profile, languages, values, clothing pattern of different cultures, way of communication have drastic effect on choices.

Culture also influences as it defines the environment of the consumer and make the preception of consumer in the same direction and this culture values place to place to people to people so are the choices.

For example,

Cloth trends purchased by married women in India is purely culture basd and these culture base consumption may not be as typical as in India in other countries like America where every other women do follow their practical life and have no such variety of cultures influencing them to purchase clothes accordingly.

Meat eating culture may be preferable at one place but prohibited at other due to cultural values is also the example of culture based consumption.

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