In: Operations Management
Discuss Marketing Strategies for your product or services. (food prep service)
(Minimum 3 pages and 2 References. APA format)
Food business is one of the fastest growing businesses across the globe; with more than 33% increase in food business it claims to hold one of the highest revenue business models. There can be several contributing factors for such outcome from advancement in technology to customer convenience. Before we dig deep into the discussion checking the marketing strategy, let us see what the scenario is –
Scenario – let us consider FOODIE is the name of the entity that has a dedicated app. So Entity name and application name is FOODIE. We will consider the marketing strategy in two way – one for business entity and one for application. It is crucial to know that both contribute equally for the success of marketing strategy. Also it is good to mention that one factor can be applicable to both.
For business entity – the marketing strategy depends upon the following listed below:
· The first and foremost thing that defines success and ignites to have a proper marketing strategy is content. One can easily understand that “Content is always King”; here the content is your food items. Having a food that is different in the market makes it a preferable choice. It boosts people to take some rewarding action. There can be many ways you can present you or market yourself in terms of content of food items like – taste, diabetic free, senior citizen diet, Gluten free and several others. The overall agenda is to be different from your competitors and offer is completely different set of food items. This is definitely a star feature for your marketing strategy.
· Now once you have a proper content to attract customers of different age groups the very next things to consider under an effective marketing strategy is customer experience. An effective business model is all you need to shine under this segment of discussion. A hassle free customer experience is always in demand and customers love to visit such places.
· Having a chef who has a good recognition is market is a cherry on cake. Research show that people gets attracted to brands as a matter of trust.
· In addition to the above discussion the store location is also a prime factor that contribute to your marketing strategy. A store at prime place gets more business compared to one at not so prime location.
· Showing responsibility towards the society shows your approach, try to run campaign towards minimizing food waste or reduce carbon footprints by using bio-degradable packing items.
· Offers and discount of multiple occasions (this is applicable to application section as well).
· Offer them a photograph once the food is done, this will create a sense of valuing your customers. As a business owner the prime intention is to make you a room into the mind of customers. This kind of facility is rare and does the same. Make them feel special.
From application point of view –
· As said earlier content factor is applicable here as- well; it makes you to go a step forward and create a product to enhance your productivity.
· Digital presence states that you are well aware of the possibility of technology. With your application working you are ready to enter the world of social media as a marketing strategy to maximize your chance of success. Social media offers a wide range of customers and can be tapped out easily with a dedicated product application.
· Get a dedicated employee segment who can contribute by creating multiple digital artifacts like templates, food post and image file. This will definitely create a place in mind of customers.
· A 24*7 food delivery facility and on-time delivery add to this category as your marketing strategy
· Application that is convenient to use is also a marketing strategy, if you succeed to have an enhanced user experience.
· Choice of business means you accept multiple payment option like PayPal, debit/credit/Paytm/Google Pay and many others.
Conclusion – in a marketing strategy you try to impress the customer with your offerings. You will be in a better position only when you have a lot to offer inn terms of food and other experiences (like payment, application). Do not try to miss these ingredients to successfully capture the market.
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