Question

Select any five product brands (goods or services) of your choice available in your market and write their Marketing Mix (4 Ps - Product Price, Place and Promotion).

Example: Pepsi cola, Toyota Corolla, Apple iPad, Samsung Galaxy S20, Ford Explorer, etc. , any brand of your choice.

Write brief information about

• Product Type, features, variants, sizes, brand name, design, etc.

• Price - Prices of the products, range, discounts, pricing terms, etc.

• Place - Channels of sale, coverage, locations, etc.

• Promotion - Advertisements, personal selling, sales promotion, social media presence, direct marketing, etc.

Answer 1

PEPESI

a) Product Mix
Product mix means complete set of products or services offered by an organisation under its name
Product mix of pepsi is as shown below
-Soft drinks like pepsi,tropicona,mountain dew etc
-Energy drinks
-Cereals
-Snack items,Etc
b)Place/Distribution Mix
PepsiCo uses a global network for distributing its products to consumers. Venues for distribution and sale are considered in this element of the marketing mix. PepsiCo’s places for distribution are as follows:
Retailers
Online merchandiser

c) Promotional Mix

Promotional mix is used by the organisation to promote their products and target customers.

Pepsi uses following tactics for promotion of products.

1. Advertising
2. Sales promotion
3. Direct marketing
4. Public relation

d) Price Mix

PepsiCo’s main pricing strategies are as follows:

1. Market-oriented pricing strategy
2. Hybrid Everyday Value pricing strategy.

2)Samsung

a)Product Mix

Following is the product mix of samsung

Smartphones

Under smartphones, Samsung offers models like

• Galaxy Pro
• Galaxy Tab
• Galaxy Note, Note Edge, Note 8, Note 7 etc
• Samsung S9, S9+, S8, S8+, A6, A6+, J6 and many more

Refrigerator

Washing Machine

LEDs/Television

Personal Computers

Laptops

Airconditioner

Oven

Hard disks

Cameras

b)Place/Distribution Mix

Samsung delivers the products through

Own Outlets(Samsung)

Retailers (Chroma,Reliance Digital Etc)

E-Commerece Websites (Amazon,Flipkart Etc)

c) Promotional Mix

Samsung uses Both online and offline platforms for promotion of its products

Samsung uses advertisements, social platforms and paid digital promotion to create awareness among customer for new product launches.

d) Price Mix

Since samsung has variety of products it uses different pricing stratagies.

1.Skimming Price Strategy

2.Competitive pricing strategy.

APPLE INC

a)Product Mix

Following is the product mix of Apple Inc

1. Mac
2. iPhone
3. iPad
4. iPod
5. Apple Watch
6. Apple TV
7. Digital content
8. Software
9. Accessories
10. Cloud service.

b)Place/Distribution Mix

Place/Distribution Mix of Apple Inc is as below.

1. Apple Store locations
2. Company-owned website and online stores for desktop and mobile
3. Authorized sellers
4. Telecommunications companies

c) Promotional Mix

Promotional mix of apple is as below

1. Advertising
2. Personal Selling
3. Sales Promotion
4. Public Relations

d) Price Mix

Price mix of apple inc

1. Premium pricing strategy
2. Freemium pricing strategy

Premium pricing strategy involves offering products at a premium. In theory, a premium is an amount that is applied in addition to the typical or common price

In the freemium pricing case, some of Apple Inc.’s products are free, but customers pay to access more, advanced, or better features. For example, the company offers free 5-gigabyte iCloud storage. However, to add more storage capacity, customers must pay a recurring fee. In this regard, Apple’s marketing mix is aligned with premium branding and associated product design and development efforts.

4)Microsoft

a)Product Mix

Product mix of microsoft

• Microsoft Windows
• Bing
• Microsoft visual studio
• Skype
• Internet explorer
• Microsoft office
• Xbox
• Microsoft Games

b)Place/Distribution Mix

Microsoft has various lines of distributions.

For its software and OS,Microsoft operates through a distributor network.

Microsoft also targets OEM’s like laptop and desktop manufacturers. These OEM’s then supply laptops and desktops with inbuilt OS and software

For all other softwares of microsoft it has online distribution throuh CD'S, and DVD'S from E-Commerce sites.

Microsoft also recently took over Nokia for its entry into the mobile phones segment

c) Promotional Mix

Microsoft uses promotion for premium products which has large market share.

Microsoft vastly uses digital marketing and advertising.

In general, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft products – Which are its key attributes.

d) Price Mix

Now the pricing part of Microsoft is a somewhat inconsistent due to its varied services, competition in each of the services and their respective nature, as it has been into almost a monopolistic market, with just a few competitors and majority of market share still in its favor. In such a condition, like any other company or business holding, Microsoft also has adopted an approach which is most suited, and that is of not slashing prices to strip the brand of its value, and at the same time, not to be overtly overpriced, so as to repel the market forces. Where operating systems are considered, Microsoft has a premium pricing because of its vastly popular and increasingly useful Operating system. Products like Microsoft office too are premium priced. However, all the other products, which have alternatives in the market, are priced competitively.